Disrupt The Status Quo
We want to take how females are represented in surf culture and turn it on its head. Adventure, femininity, rebellion, hope, and love - this is what we’re made of.
Forget the butt shots and stereotypes that plague the world of women's board sports. It is time for us to narrate the story. We will designs what we wear, shape the boards we ride and be behind the lens to showcase all our shapes, styles and colors.
Surf x Skate x Create
Her Waves is a platform for female artists, surfers, skaters and creatives to come together to design what we wear, support each other and show the world who we really are. We support artists, photographers, surfers and skaters with our collaborations, story telling and sponsorships. Meet the artists, surfers, skaters and photographers here
Be Sustainable and Accountable
We are conscious of our impact on the environment and our mission includes making sustainability front and center in the surf/skate apparel industry.
We work with California bases companies that source materials locally and only use WRAP certified/Fair Trade manufacturing.
All our printing is done with water-based ink by a local, female owned print shop here in San Diego.
We offer apparel and accessories made in the USA, made with 100% cotton as well as organic and recycled materials.
Founder of Her Waves, Jennipher riding a secret left in El Salvador