Disrupt The Status Quo
We want to take how females are represented in surf culture and turn it on its head. Adventure, femininity, rebellion, hope, and love - this is what we’re made of.
Forget the butt shots and stereotypes that plague the world of women's board sports. It is time for us to narrate the story. We will designs what we wear, shape the boards we ride and be behind the lens to showcase all our shapes, styles and colors.
Her Waves strives to create a space where women can come together to tell the collective story of who we are, all while having fun surfing, skating and making cool stuff together.
Be Sustainable and Accountable
We are conscious of our impact on the environment and our mission includes making sustainability front and center in the surf/skate apparel industry.
We work with California bases companies that source all their materials locally and only use WRAP certified/Fair Trade manufacturing.
All our printing is done with water-based ink by a local, female owned print shop here in San Diego.
We are in the process of creating shirts with organic materials such as bamboo, organic cotton, modal and recycled materials. Launching in fall 2019
We use Ecoenclose for all our packaging which is 100% biodegradable or recyclable.
Founder of Her Waves, Jennipher riding a secret left in El Salvador