Get to Know Her Waves Founder Jennipher Marie

Her Waves Jennipher Surfing

Tell us about you

I’m Jennipher and I live in Leucadia, California. I love surfing, skating, music and traveling. I grew up in San Diego and have spent most of my career creating web and mobile applications for software startups.

I now run Her Waves fulltime and volunteer with San Diego Surf Ladies.

When did you start surfing?

I grew up skateboarding and snowboarding and didn’t try surfing until my early 20’s when a boyfriend taught me. He lived two blocks from Stone Steps in Encinitas and would take me out every weekend on his longboard until I got it.

Then I moved to London for college and played on the University of London’s Women's Football team (soccer for the yanks). #YNWA

When I moved back to San Diego I resumed surfing. At one point I even saved up money and quit my job for one year so I could surf more. I told my bf, I’m gonna be the oldest woman to go pro, it’s going to be very inspirational. Unfortunately, not all dreams come true. ;)

Jen at Anfield watching Liverpool FC her waves

Where is your favorite place to surf?

I love my home break, Avocados. There is something so nice about going to a break where you know everyone and the wave so well, even if it isn’t the best wave around. I also love Oceanside Harbor and just started surfing at Blacks.

The most fun I've ever had surfing was in Baja, Mexico. It is a quick 45 min drive and the waves are uncrowded, people are awesome, you can have beers on the beach and tacos, tacos, tacos. Pic by Manny Media

surfing baja her waves

What type of board do you ride?

Anyone who knows me knows I’m decent on a shortboard and terrible on a longboard. I feel so comfortable on a smaller board. I never think about the board, just the wave ahead of me. On a longboard, all I think about is the board.

Right now my go-to board(s) are a 6’ or 6’4” thruster shaped by Michael Baron for Byrne Surfboards, a 6’2 Von Sol Shadow  quad for those quick sections and then my biggest board, a 6’10 stubbie quad for the mushy waves shaped by Christine Bradford at Furrow Surfcraft.

For skateboarding, I ride Kateboards, a quality skateboard company started by an amazing new friend, Katie.

her waves surfboard stickers

How did you come up with the idea to do Her Waves?

It started with me looking for surf-inspired clothing that fit my style. I’m not very beachy so the current styles for women don't resonate with me. I had a hard time finding designs that were cool/edgy but not too masculine. So, I created some myself and printed them up on some tees.

When I’d wear them around Encinitas, a lot of ladies would ask me where I got them. That was the first sign that maybe I should think about selling them.

I took my first two designs, Surfboards > Diamonds, and Surf Scribbles and printed them on some super soft tees and launched an online store.

Also, I've really admired all the amazing female surf artists out there and thought, wouldn’t it be great if all designs were done by female artists? I reached out to a few and I have been stoked to learn, they are excited to collaborate with Her Waves! 

Megjaydraws original her waves


What is Her Waves mission now?

I want to take how we (females) are represented in surf culture and turn it on it’s head. Adventure, femininity, rebellion, hope, and love - this is what we’re made of.

Forget the butt shots and stereotypes that plague the world of women's board sports. It is time for us to narrate the story. We will designs what we wear, shape the boards we ride and be behind the lens to showcase all our shapes, styles and colors.

Her Waves strives to create a space where women can come together to tell the collective story of who we are, all while having fun surfing, skating and making cool shit together.

If you are an artist/designer/creative who is passionate about the surfing/skating lifestyle, I’d love to hear from you!

Jennipher, Founder of HER WAVES

surfboards > diamonds her waves


I’m inspired by the water, the sun, the moon, and the stars. My countless wipeouts, my dreams of noseriding, and the feeling I get when sliding across the face of a wave.

Meg Jacovino