Our Mission: Be A Sustainable Surf Apparel Brand

Her Waves is conscious of our impact on the environment and our mission is to help make sustainability front and center in the surf/skate apparel industry. Here is some info on where we currently are in meeting this mission and our plans to improve.


We currently work only with clothing manufacturers that are 100% sweatshop free and eco-friendly. All materials are sourced locally in California and assembled in WRAP certified/Fair trade factories.

Locally made: Currently, 90% of our apparel is made in Los Angeles or San Francisco. This not only helps support jobs here in the US but cuts down significantly on emissions emitted as a result of shipping from the overseas factories to the US. 

Energy reduction: Sewing and cutting facilities are run on solar power

Reduce waste: All factories recycle everything possible – fabric, plastic, bottles, paper...you name it!

Eco-friendly printing: All screen printing is done with water-based ink and done here in San Diego supporting local print shops.

Small batch: We create small batches of every design to reduce waste & to create unique, limited editions items by independent artists

Eco-fabrics: We have 100% cotton, organic, and recycled fabric options.


We do not care that it costs more, we are determined to use biodegradable materials for all our packaging/shipping.

We currently get all our shipping materials from Ecoenclose or Better Packaging that are biodegradable or 100% recyclable and made of recycled and natural materials that are made in the US and Australia

Better packaging shipping bags her waves

Ecoenclose her waves

Keeping it local and giving back

Our entire team (the three of us) live, work and surf in Encinitas, CA (north San Diego).

We currently use manufactures in California and a screen printer here in San Diego. The female artists we work with are all over the world but, in this case, we think that is a good thing.

Future goals: Our goal is to have 100% of our items made with eco-friendly materials like hemp and organic cotton. Have plastic free packaging and to be B Corp


Lex Weinstein

Lex Weinstein surfing in Mexico her waves

"One might assume that the surf industry, with a foundation in rebellion and an outdoors obsession, would be on the frontlines of the sustainable fashion revolution. However, this does not seem to be the case. Someone missed the memo. Women who surf and skate care how their clothes are made. So what does this lifestyle genre of fashion that supposedly represents us have to offer in our equally weighted demand for aesthetic and ethical production?"

Read the full article now on Herewith.com

Follow her: @lex.weinstein

I’m inspired by the water, the sun, the moon, and the stars. My countless wipeouts, my dreams of noseriding, and the feeling I get when sliding across the face of a wave.

Meg Jacovino