Our Mission: Be A Sustainable Surf Apparel Brand

her waves surfboards > diamonds t-shirt

Her Waves is conscious of our impact on the environment and our mission is to help make sustainability front and center in the surf/skate apparel industry. Here is some info on where we currently are in meeting this mission and our plans to improve.

T-shirts and tank tops

We currently work only with clothing manufacturers that are 100% sweatshop free and eco-friendly. All materials are sourced locally in California and assembled in WRAP certified/Fair trade factories.

Water reduction: All fabric is dyed in California at dye houses that use 7x less water than the average clothing manufacturer

Energy reduction: All sewing and cutting facilities are run on solar power

Reduce waste: All factories recycle everything possible – fabric, plastic, bottles, paper...you name it!

Eco-friendly printing: All screen printing is done with water-based ink and done here in San Diego supporting a local, female-owned print shop.

Small batch: We create small batches of every design to reduce waste. 

Plan for the future: We are working on organic versions of our tees and tanks using 100% organic cotton, recycled fabrics, and bamboo. Our goal is to launch this in Summer 2019.


We do not care that it costs more, we are determined to use biodegradable materials for all our packaging/shipping.

We currently get all our shipping materials from Ecoenclose or Better Packaging that are biodegradable or 100% recyclable and made of recycled and natural materials that are made in the US and Australia

We are looking for a solution to replace the 100% recyclable poly bags we use so we can officially say, we use no plastic for our shipping. If anyone has any ideas on how to accomplish this, that will protect the clothing from the elements while shipping, please contact us: info@herwaves.com

Better packaging shipping bags her waves

Ecoenclose her waves

Keeping it local and giving back

Our entire team (the two of us) live, work and surf in Encinitas, CA (north San Diego).

We currently use manufactures in California and a screen printer here in San Diego. The female artists we work with are all over the world but, in this case, we think that is a good thing.

Future plans: We are currenlty working on apparel created from organic and recycled materials and plan to release in fall 2019. Also, our goal is to be B Corp someday and we are currently looking for a charity to donate proceeds to that supports women/girls. If you have any recommendations, please contact us: info@herwaves.com

conscious checklist her waves


We are inspired by Lex Weinstein

Lex Weinstein surfing in Mexico her waves

"One might assume that the surf industry, with a foundation in rebellion and an outdoors obsession, would be on the frontlines of the sustainable fashion revolution. However, this does not seem to be the case. Someone missed the memo. Women who surf and skate care how their clothes are made. So what does this lifestyle genre of fashion that supposedly represents us have to offer in our equally weighted demand for aesthetic and ethical production?"

Read the full article now on Herewith.com

Follow her: @lex.weinstein

I’m inspired by the water, the sun, the moon, and the stars. My countless wipeouts, my dreams of noseriding, and the feeling I get when sliding across the face of a wave.

Meg Jacovino