Artist Designed & Locally Made

Learn more about who we are and what we stand for in 2020

Artist Designed | Limited Edition Designs

We collaborate with independent artists from around the world to create unique, surf-inspired designs. Each collection is done in limited runs of no more than 500 pieces per item. 

We are not making 1000s of cheap t-shirts in China for the masses. We believe in slow fashion and each item is a reflection of the artist and their unique style. Know that you will be one of the few wearing a unique piece of surf fashion by an independent artist.

Our motto: Pay artists. It is that simple. We pay each and every artist their requested fee for each design. We also promote them and co-brand with them.


 Design by Madeline O'Donoghue 

Locally Made

Currently, 90% of our items are made in California. We work with small, local manufactures in Los Angeles & San Francisco to source, cut & sew our t-shirts, sweatshirts & hats.

All our printing & embroidery are done by local print shops just a few miles from us. The print shops we use are experts in water-based, non-toxic printing.

Her Waves locally made surf fashion

Eco Packaging

We ship with packaging made of biodegradable & 100% recycled/recyclable materials and have a goal to be plastic-free by 2021. We use packaging and shipping materials from Better Packaging & Ecoenclose to ensure we are gentle on the environment when shipping our items to you. 

Her waves eco packaging

I’m inspired by the water, the sun, the moon, and the stars. My countless wipeouts, my dreams of noseriding, and the feeling I get when sliding across the face of a wave.

Meg Jacovino